I did have very low expectations. I'm also one of those players who spacebars through all the quests. I'm not interested with talking to NPCs.
The PvP was a breath of fresh air though. Coming from WoW, Rift and EvE. There are some other games I enjoyed but they are dead (shadowbane, daoc, etc.).
The controls are sharp and reactive (buy a new rig or turn off shadows if they aren't)
The balance is impressive for a release. It is the most balanced PvP I've seen in years.
They are planning new warzones.
It is hard to gauge open world at this point as most people are still levelling.
Killing the opposing faction is your reward. I don't need a carrot on a stick to enjoy PvP.