Hey notanenglishspeaker- do you know what 'engrossed' means? It means you are interested in the story and dont skip quest text. So when you are skipping quest text in wow that means you aren't engrossed in the story.
Read a book or two, you sound dumb!
SWTOR has so far been the best MMO I have played and I've played a lot. I say that because I'm leveling up right now and the leveling up experience has been great. It is the only MMO where I have been 'engrossed' in the story and didnt feel like I was just grinding to 50. The group quests have also been fun and very interesting in that you actually have to use CC and planning instead of just AOEing down every mob. We had some guy who just blindly AOEd down all our CCs and we wiped time and time again even though he was 5-6 levels over the mobs. So, in other words its not braindead like post-vanilla WoW.
Whether the endgame is bad or not, I dont know. I DO know that a lot of the people complaining about endgame haven't even reached 50 yet, lol. Not to mention there are only a few 50's on my server so its a bit premature to judge yet even for them.
Regardless, having bad endgame isnt a unique thing. A certain other MMO that I'm sure most of these trolls come from was originally horrible in endgame. But it picked up quickly and I'm sure SWTOR will as well.