- If you know RL friends, see with them which server they will play on. It's always good to see friends as ingame players. If not, see choice below.
- You have a choice between pve/pvp server, english/french/german server (english for you I guess), Role-play or not server, and European or American server also but better for you to pick up European as more people will play during your timezone.
So basically choose if you want more pvp oriented or not, then pick up a server name you like