By the way, I really do love this game--I play it every day. I'm just throwing out logical ideas that would be rather quick, easy fixes. I, unlike some, don't believe you have to reinvent the wheel and start over from scratch to improve TOR. Just give us more "carrot".
One other idea that I have is more mini-games. Yes, some mini-games can be lame, but...if you give nice rewards that actually impact your character, then those mini-games actually have a meaning behind them. And I'm talking about casino-type stuff they could add to Nar Shadaa.