You must be joking they anounced it in day one... If ppl dont know how to work with a web site and look at FAQ its their fault not Bioware. or maybe ppl are too layzy to read, or to research properly information what they are buying. It happens alot, sign of the ages, instant gratification and consumist mentality. I want to play now, i need to have this now..etc etc.
Nonsense then what was the porpuse of the code in the first place?!?! keep in mind the redemption code for early acess isnt the registration code of the copy, you will receive that on launch, if im not mistaken.