Unfortunately I don't think you can compare SWTOR and WOW at all, due to when WOW was released it was a completely different era of gaming, where the grind was supposed to be a big part of any RPG. And you can't really compare SWTOR to WOW today either, since WOW has been on the market for over 7 years and have recieved alot of improvements over the years, and updates to suite todays gaming and gamers. Take both games for what they are, if you like one and not the other, stick with that and don't complain about the other.