I was looking back at the other major MMO expansion lunch. It started at mid-night and everybody was playing in the two starting zones, questing. It was a successful lunch and I remember the game play was very smooth despite of the servers load and their over 10 million subscribers. I was reading the announcement that in order to have a smooth lunch, swtor team decided to let people in gradually to avoid zones/servers congestion! I couldn't stop thinking that what they would have done, if they had to handle 10 million instead of a little over a million pre-orders? With 1 million, they are inviting people over period of 5 days; with 10 million, probably it would have lasted 50 days!! Putting everything in prospective, it comes to keep the costs as low as possible, which is not a bad thing by itself. The art is to find the most cost effective way to provide the best possible service and experience for your customers and keep them happy. So, they are trying to keep their number of servers/ resources at minimum and at the same time they are probably trying to avoid opening too many servers at start and end up with low server population problem, which some other MMOs had to deal with, down the road. I am not sure that inviting people in waves based on the time they registered their pre-order was the best strategy. Whether you agree with the swtor early access strategy or not, one thing is obvious: It has caused a lot of confusion and complains!!