1 . lets say i pay $25 and i get to pick a server to reserve a slot that i can log in without being in queues to get in game.
2. like battlefield 3 does with mountain dew , i buy a soda that has a code that i can enter and it gives me credits "put alot of gold farmers out of business,,,,,,maybe" or to get credits to spend at a special vender,
a win win ,,,,i get something i want and it makes bioware more money on virtual
items that dont cost them anything to supply