just on the Ultimate universe... it was well established BEFORE Disney purchased Marvel. Ultimate universe launched in 2000, Marvel was bought by Disney in 2009. Sure you're point is still reasonably valid, but its not a direct comparison, since we've yet to see what Disney will do to Star Wars. They are seemingly becoming ever-more interfering with Marvel... last year is was Marvel NOW with a whole bunch of new Issue #1s and this year its All-New Marvel NOW with more new Issue #1's some on titles that were reset to Issue #1 last year... These "not-a-reboots-but-we-hope-they're-more-accessible" are alienating fans, and not contributing to higher sales.