There are really 2 problems here, one is the long waits (most of us, have tried this before). Swtor failed like all others have in providing the smooth first impression. But we will laugh at this in a short time, when it is fixed.
The second problem is really the worst kind. Swtor did not implement a queue for players DC'ing and then reconnecting. Which means that you will get Kicked from operations/flashpoints if you DC
Try implementing this logic in your Launcher/logon procedure. Please, pretty please with sugar on top
I really hope I dont have to re-experience a wait of 1½ hours in queue, to have your server reject my connection and then wait another 2 hours before getting in.