Here is a suggestion, do you think you could give yourself a more correct window for maintenance times, as so far it seems every time you take servers down for maintenance, providing a time for when it goes down and will be available again, you ALWAYS over run your change/maintenance windows....
Some of us do not get alot of time to play so when it says the servers are down until 5pm GMT and you come on with a small window to play from when you advised the servers would be available, and it is way past this time and the servers are still offline....well its highly frustrating.
The game has been around long enough now, surely you know roughly how long maintenance or changes go and as someone who has worked in IT I know change windows are usually over estimated, yet almost always the services are still not back online for the advised times.
You really need better planning, so not to mess your customers around, particularly those who subscribe!!
Perhaps you require further change/maintenance management in place to ensure better communications and reduce customer impact and reputational damage, you could hire me hahaha no seriously please get better at this, it is not the first time I have come on with little time to play, expecting servers to be online and they are not!