Exactly!
In SWG I was a master shipwright who virtually never did any combat at all, except fending off any mobs that attacked me while i was tending to my harvesters.
* I loved the fact that people from all over the galaxy would come to my shop looking to buy the best ships/parts thier credits could buy.
* I loved being able to name my product lines which made them unique and identifiable.
* I loved waking up, (logging on) in the house I built and decorated, jumping on my speeder bike that my friend crafted for me, and driving to my shop to sit down and work at the crafting station I built.
* I loved going out and surveying entire planets for the perfect material to build my latest project. Then tracking down the spot with the highest concentration to place my harvester.
For me, crafting in SWG wasn't a lame side quest done to keep you competitive in the game, it WAS the game!