So, add temporary hardware, increase costs for zero gain?
Gotcha.. wait, no I don't. They'd have to take the servers offline to add said hardware, they'd have to take the servers offline to remove it again, assuming they don't have a Rift-style exodus.
Difference being that EvE was designed to have mass fleets (read, potentially 1000s of players) and the infrastructure reflects that. They also rarely seem to go above 50k logged in. How many pre-orders for TOR are there? 1million NA retail stores alone?
Yes, because you've demonstrated that they are completely bad at this, haven't you?