considering most will be above level 20 by Dec 20th and 60+ % of everyone who will play this game will be in game by Dec 20th ... I would call this a "launch event" but not launch day. The "launch event" has been deemed "early access". Oddly enough most stores advertise 5 days of "early access" with your per-order. It will be interesting to see the potential legal problems that could erupt if they don't get all of those people the proper access to receive the full 5 days. I could see at a minimum getting free copies of the game because you weren't given your 5 days that you paid for. (and yes if they advertise it as part of the product that you are buying it is no longer a "gift"). Although I am sure someone put fine print saying you may not receive the full 5 days... right?