Free server transfers for players seems appropriate.
If everyone had selected their own server knowing the queues that is one thing.
However, in the case of many, the server was selected for us as part of the prelaunch guild program by the development team. In some cases large guilds have been placed on servers that are overcrowded with long queues. How else are we supposed to move a large group without the offer of free character transfers. Ask everyone to reroll? Its an option, but it just feels wrong. The guild prelaunch program backfired by stuffing too many prelaunch guilds on the same servers. Free character transfers are the only fix.
I've been a positive supporter of the team. But this needs more attention that it is getting. It is 5 pm EDT here and server already has a half hour wait. What happens when people get home from work in prime time? What happens when more people who were not in the preorder want to join their prelaunch guild already on an overcrowded server?