So I guess we are not counting dailies on Belsavis, Ilum and BH to improve our characters or alts? Or the daily group finder missions? Or the option to change how our character looks by swapping mods to new gear. Vanity pet missions, maxing out your companions. How about the news of getting HK by rolling a pub/emp? There are plenty of end game things to do. Most people choose not to do them, then state "There is no end game."