Hello everyone, if you didn't receive your Origin email with the "game code" you came to the right place.
During the past few days I've seen a lot of extremely stressed and frustrated players both on these forums, ingame and on other gaming community forums, because due to some retailers shipping options or due to other problems, some people don't yet have the "game code" required to play the game after launch (or after the grace period).
Due to these circumstances I figured I should share the solution that I "had to find" since I did not receive any further email from Origin after I pre-ordered the game, I've also contacted Origin's support but with no success until now.
The solution is simple, go to the Origin.com website and click on customer service, after that, depending on your country you might have to make a login into the website, nevertheless, what matters now is that you search for your purchase historic on Origin, after clicking on that link you will be redirected to a page where you may do so by entering either the number of your order (should be in the email you received when you've pre-ordered) and your password OR you can also enter your email and the last 5 digits of the credit card that you've used to pre-order the game.
Either way this will lead you into your purchase historic and you will be able to see your pre-order code AND the official product registration code that you need to play after the official launch.
If you haven't received your "game code" yet, do not despair, even if you did not receive an email with the game code, which was my case, you can still go to Origin.com and retrieve your code there, you do not need to receive an email.
Thank you for your attention and please pass this message to everyone that is not being able to play the game or will stop playing today at midnight EST because they don't have the "game code" and the grace period will end in a few hours.
May the force be with you all.
NeoDio.
PS: I honestly hope this helps someone because as I've referred, many people like myself did not receive any email from Origin.
:::EDIT:::
Alternative solution offered by Vladamire:
I went on Origins web site, and under the customer service tab you can actually set up to have somebody call you. I went ahead and did this thinking it would be a week before my phone rang. They called in about 15 min, and 5 min later they gave me my code. Iredemed it while on the phone and they even gave me a cupon for future purchases over Origin, because of the inconvience. I suggest everybody do this. The whole process took about 20 min. I'm up and playing now.