Wow you really aren't getting the concept at all are you... It makes it so people would be willing to join with other guilds to go protect their land. it doesn't buff your faction it just give people an incentive to PvP but YOU dont have to do it if you don't want. it doesn't affect your playstyle at all. if PvP playstyle didnt matter on a PvE server when why in the hell can you PvP... o that's right because people still PvP on PvE server, and on top of that the bonuses don't affect your playstyle either. I get that its your opinion and if you don't like PvP don't do it but there are A LOT of players that would like to PvP out there and I think this would be a good way to get people out PvPing more "IF" they want too with or without the faction bonus.
but you know what i doubt you will ever understand what i am trying to say, maybe because this is your first MMO or the only other MMO you have ever play with WoW, which WoW's PvP sucked and PvE became a joke after Burning Crusade, or maybe you just never heard of Dark Age of Camelot where this worked extremely well and brought more people out to PvP 60+ vs 60+ vs 60+ and it was hella fun. the bonuses didn't really do a damn thing it was just there to get people PvPing and to create a community. Anyway stop trolling or flaming and go play you PvE since you can't PvP or at least do it well.