WvW in GW2 is nice for some time but then you got like 2 maps and no real objectives or reward for doing it. You don't get to new map if you win or anything. Also since you can switch server practically any time you want, competition between servers is pointless, even if populations were evenly matched by some miracle. It's basicly problem with every mmo I know, even EvE-o. Everything is so care-free. Just get together 50 guys, go bash bunch of newbies (for no obvious reason than having guild event that night) and chest bash yourself for being so good and awesome guild. It doesn't really feel that you actually achieved something.

People grew up and got jobs. MMO genre lacks content for grown up adults. And I don't mean by that violence and sex. For me growing up means that when I log in I want to go PvP and have rewards for it without grindy leveling for month or two or need for logging in each day just to be successful. PvP would also need to be at least mediocrely competitive in a sense that losing or winning would make you feel something. Like for example football game. Most mmo's only have non-competitive PvP so you don't accidentally hurt someone's feelings or PvP has no real competition at all when it's all about gear or levels etc. PvE would also need to be interesting and there should be less leveling and end game should have a lot of options to complete goals by easily teaming up with other people, without forcing it too much. Most games separate pvp and pve which is also boring since it makes game so predictable. :/ Also I miss nwn with actual roleplaying servers. Even though it wasn't real mmo.