In a galaxy not so far away, a game-changing release was made. Interface changes, character updates, new content, new systems. Quotes of "Don't worry, it's in the next big update" were used to answer almost everything.
The update hit, the servers crashed, the user community was alienated and, ultimately, the company (whose parent company just axed 10,000 jobs worldwide) went bust.
Funny how people never seem to learn from history?