No shame in admitting that... I'll spill a secret myself: I'm more into Star Trek then Star Wars and there's a Star Trek Online game but it is horribly designed and not so fun to play which probably explains why it went to a free to play system recently. So compared to that, this game is way, way professional and way more fun... Also, Bioware knows how to make games.
And I spend my day off on Christmas playing this... And I switch between my characters on a weekly basis.