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Quarterly Producer Letter for Q2 2024 ×

You won't like it if the other shoe drops


Chiricahua

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OK, I'm not fixing to advocate anything, but just to paint a picture of what could happen.

 

Let's say you are an executive at Bioware that is looking at plummeting sub numbers, and you have to come up with a plan to shore up that declining revenue. What do you do?

 

Well for one, you could start charging everyone real life money for character customizations. Two, you could charge players who want to transfer their characters to another server. Three, charge them for changing their advanced class. Four, charge them for faction change. And, five, charge them an exorbitant amount of money for a class respect. And, we all know a lot of players would pay through the nose for some of this stuff. It doesn't do any good to pout, pick up your toys, and go home.

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