I don't really have a problem myself, as I have many other ways to keep myself entertained, but a game with weeks or months of enjoyment runs for 60 bucks, but this little blip of content will run for 1/6th of that, it just seems like it should be much cheaper. I mean, it isn't Horse Armor or Hearthfire, but it ain't Shivering Isle/Going Rogue/whateverisonEQLiverightnow/etc. It's a nice step in the right direction for content I guess, but the pricing seems like two steps in the wrong direction.