I find it funny that the game started off as sub only and less than a year in, "server merges" and F2P. Am I gonna stop playing? No, As long as i'm at least mildly entertained i'll give them a few bucks a month. Cheaper than the strip bar.
Melkor, the first dark lord would triumph, seeing how he was a "god". Then you of course have your Balrogs, Ungoliant, Sauron, Nazgul. But of cours my opinion is biased because i'm much more of a Tolkien fan than SW anyway.
I'm somewhat disappointed about there being only 1 possible destination as I was considering going to a pvp server (currently on pve). But no big deal really, I can do wz's on any server as long as there is a population.
Better than lotro? Personally I don't think so, that's why I unsubbed here and re-subbed with lotro. But then again opinions are like...well you know....
I agree 100% with Kraith. If requiring you to change your toon's name screws with your feeling of identity then you might need therapy. It's just a name. You're still the one playing the toon regardless of the name.
Seeing that gear is the same regardless a servers pve or pvp designation i'll take a chance and guess there won't be an issue transferring from a pvp to pve server or vice versa.