Personally.. (and remember this is just my opinion).. I think Valentine's day is stupid. I'm in a relationship, a very good and loving one, and we never do anything for Valentine's day. So since it's on a Tuesday, I'll work until 4:30pm and then go home and play SWTOR until I want to do something else or go to bed. Tuesdays are my boyfriend's late nights at work so we don't even get to see eachother, he gets home after I'm already in bed.
Anyways - doesn't bother me a bit. Don't let V-day get you down. Maybe you can romance your companion for Valentine's day?