I think there we're multiple problems. Bioware wanted this game to be like their successfully titles , such as Dragon Age.However, what they didn't realize is having a linear game only works for single player,In a MMO setting it gets boring really quickly.I think another problem was the suits at EA.Instead of letting creativity run amok,they just took every aspect that they thought would bring them money and smashed it all into this game.Thats why you have Star Wars, a WoW clone, mini games,(I.e. the awful space combat), and whatever other cookie cutter money making scheme from other titles they could throw in there.The only thing that makes his game stand out from the pack is the stellar story and voice acting, that would be more suited for a single player experience since at 50 it tends to be irrelevant.