There is a HUGE fan base for this game and they were lost early on after launch for many reasons, so a new game or total investment into the current one could yield great returns. I also don't think it would cost Disney near as much to purchase the game rights as compared to what they paid Mr. Lucas. Disney LOVES all inclusive tie-ins, they have gotten some money from me for my four year old daughter recently for Frozen products which includes almost everything but toilet paper . . . I do believe the "let it go" is appropriate for TP though