Look all of us that pre-ordered to play via the US did so under the understanding that at some point we would need to move, and that it was extremely grey as to what would be happening with that. I dont think we can blame BW for that. Be thankful they are offering a transfer at all.
I understand the frustration, I had my mains name ninja'd by some unimaginative little jerk. I basically now need to put on ice my characters and start again. I am annoyed about it, but I knew that this was on the cards when i started playing. Accept it, and get on with it.