I think you're missing the point of mmos. In most mmos, there isn't really an "end" so to speak. Getting to the level cap is just the end of leveling. They usually have extensive amounts of questing and other types of grinding, such as professions, to do while we wait for more content.

I started playing this game about 6 months ago, after not having played an mmo for about 3 years. I thought this game was great, and that it had all the features that WoW had had when I was a subscriber. But then my friend got me back into WoW (albeit reluctantly). While there are new problems with the lack of player-player interaction, it has dramatically improved. One of the best things was the dungeon finder - which works much like SWTOR's warzone system. Frankly, without it, I feel that the fluidity that can now be found in other mmo's will be lost in SWTOR, and that this will only snowball into a failed mmo. With all the new features that WoW offers, such as dungeon finders, guild perks, and massive amounts of endgame content, SWTOR doesn't even hold a candle to how much one can do in an hour in WoW. At most I have to wait 20 minutes to get into a heroic dungeon in WoW. In SWTOR I've only actually been in one hardmode. In my opinion, this update will increase the player's ability to access endgame content, and can only help the game.