This open PvP zone you call Ilum is a disaster. I don't think I ever saw such a badly designed PvP area yet.
I'm not even going to suggest solutions to problems (even though they are quite obvious to anyone who isn't PvPing for the first time).
You should just dump Ilum and make something new. And think about it for more than 5 minutes before you start coding it this time.
1. Zerging
It is either Empire zerging or Republic zerging (yes that can happen too on our server) in which case one of the teams retreats to base while other ride around in circles around Central and farm armaments.
There are no balancing factors whatsoever. No bolstering, no bonus to the underdog faction. Nothing.
2. Boring objectives
Every objective is the same thing, destroy a few walkers to cap the point. Nothing really fun or requiring teamwork.
3. No incentive to play objectives
Quite honestly, that valor bonus doesn't mean a thing because once your side has all the points the enemy is going to hide in the base anyway to get a kill that grants valor every... 30 minutes?
4. Ilum is empty empty empty
Dear Mythic, why can you put NPCs in one game, but fail to do so in other? Ilum is incredibly dull, it's just snow, ice and emptiness. I thought I left Hoth 1 chapter ago. That being said Ilum is also too big and hard to find fights other than the main zerg. Most of the time we spend on speeders driving around.
5. Daily/Weekly takes forever to complete
Whether it's kills or armaments, it takes forever to complete due to point #1.
6. No reward for capturing Ilum, no focus time
There's no time set when Ilum should be stormed, neither does capturing Ilum provide any good reward for your faction outside the zone.
7. No guild options
No guild base/outpost claiming, improving it, etc.
8. Framerate
Disasterous even on high end machines. I had better framerates in AoC DX10 zergs, and that game is very consuming.
What I cannot understand is why practically the same team that made Warhammer Online PvP was able to make this abomination. I know WHO PvP wasn't perfect but it was marvelous compared to this.