I would honestly have to say that terrible/non existent customer service ruined it for me. At the core, this is the most important part of a subscription based model MMO because if anything goes wrong, we want to know that the company has our back. As for the game, I am already kind of bored with it... not sure why to be honest. I never played WoW (so no need to troll) but it just felt stale. Anyway, I hope this game ends up doing really well, and Bioware really turns things around with customer service on ALL fronts. If so - I'll definitely give this game another shot... after all, I bought the CE.