First off, You can't "make it close" when the gap with gear is so bad, your pre-made four man groups with pug randoms can't go up against a team of pre-mades. I played seven warzones last night that I tried to make "close" and got steamrolled for five, won one, and only got close ONCE. I only got 300ish commendations for three-four hours of play despite being in the top three for my team with medals each time.
Its getting really frustrating. Our server is already seeing people drop out of PVP Pug groups, warzones that start with only 5-6 Pub against a full group of Imps, huge gear imbalances between factions, big troll wars happening between players arguing about a WZ they just were steamrolled in, and Issues getting spiked when our 300k+ healer can't out heal the dps.
Its created a very bad mood on the server. No one wants to really PVP anymore, no one wants to be that frustrated. I'm not saying gut the whole thing, but I do think that if you wanted to encourage more competitive PVP, you really missed the mark.