Sounds to me like you people do pvp to gain reward from it so you epeen or get the advantage over lesser geared ppl.
How about you actually roam the world and kill ppl for the sake of "coz I can" instead of doing it for the gear.
It seems like everybody gotten so spoiled by system many mmo games run that rewards you for killing people in a battleground.
You need reason? World bosses, remember the old days of vanilla wow? utter grief fest, how about making a name for your self on the server by killing the **** out of ppl ?
You dont need any ranked system to prove to the community that you are one mean mother f++ker
Uuu no need to do ullum coz of no reward, get the f++k out please dude. You don't need a reward to wipe floor with someone. Geezes if you have played any hardcore pvp game like darkfall you would quit after a week!