What f2p model is more successful or what will work is completely irrelevant to my statement.
When a game, as Tera did with the quikbars, get's specific and calls them out, then that's clearly the company saying that is not how they think f2p should work. Marketing or not, that is the perception.
Now, for those who claim that they may not even be talking about SWTOR, what other game has gone f2p recently that has limited their quickbars?