Because we're all over the "OMG we did it! We downed x boss!!!!". MMO's are dead, we done played all this crap re-wrapped. We want something NEW <----. WoW= Give me now because I cried on forums MMO. Rift= OMGZ, invasions!!!! Guise? Guise??? Aion= Unicorns, butteries, and rainbows, oh my! Warrhammer= Hey guise, we haz pvp...guise....GUISE!!!!! come back! AoC= We got your money, no check out these *****. GW 1= How do you jump? Hey, where did everyone go?? FF(Insert # here) I like walking! Awesome AH! SWTOR= You wont believe this guise, you can quest with light saburzz! Oh, oh! No books on audio! I thought you wanted a single player MMO! Guise??? 8( MMO's are DEAD.