^The first reply sums up this entire thread.
How I imagine Keith going to his corporate EA overlords for funding:
Keith: ::goes to BWA meeting room and begins Zoom call to EA:: "So it's going to be SWTOR's 10-year anniversary, and I would like procure $X in funding for..."
EA Overlord: "Wait, what? 10 years? Wow that's an old game! I can't believe SWTOR is still around."
Keith: "Yeah, so uh-"
EA Overlord: ::goes into long speech using corporate-speak keywords such as "business critical ask" and "low-hanging fruit" and "leverage x,y,z" and "key-learnings."::