Unfortunately Bioware chose to imitate their business model on the only powerhouse game out there, which is/was WoW. Despite all the ideas and lessons learned that were implemented, Bioware either chose to or could not implement them. Unfortunately what Bioware/EA/LucusArts didn't count on was that even a great IP like Star Wars can suffer from hamster wheel burnout. And many of us are burned out on this model after years of WoW and other failed MMO hype attempts. Alot of us pinned our next gen hopes on SWTOR, and it's crushing to see what the development staff came up with. Yeah, it had potential, but the game doesn't allow for customization, creativity, or immersion into the Star Wars universe. I'm confined to a game on rails with limited choices, limited functionality, and another day of running laps around Ironforge... I mean the Fleet Space Station while waiting for queues to pop.