The sky is falling!
Seriously though, the MMO genre has been on the decline for years. Today's players are fickle and require insurmountable loads of new and innovating content on a regular basis to be satisfied. The problem is there hasn't been a revolution in the genre since ....I hate to say it....World of Warcraft. World of Warcraft broke out of the previous generation of MMO by giving players a game that you could pick up easily and see content at a rather quick pace. Old staple MMOs (ie EverQuest, EverQuest II, UO, and DAoC) required many months of dedicated play to achieve what now can be had in WoW era games in days or weeks. As a result of WoW's success, newer games are now require to release new content and features at an exponential rate. Developing new content and features require a lot of money and manpower to be successful. To have the money you must keep current subscribers and lure in new players. Unfortunately this in of itself is a highly daunting task in todays MMO market. The fate of an MMO strictly lies within the players hands. If you enjoy a game, even slightly, support it. If you do not then expect it to fall into MMO purgatory.
TL:DR: It can be saved if players support it.