give it time, its only been out for 5 days.
And like bioware said, they have bent the genre to there will of being heavily atory based, so its not a story-less MMO like wow. Which isnt story less but its not as focused on it as this is. thus having so much instancing. im sure itl all get better in the coming weeks. This is in a much much much better state then WoW was when that was first released.
IMO, I think its a brilliant game, i dont understand a few things about it and getting into pvp seem quite tricky but other then that, i like it.