It's really hard for me to understand their stance here.
The guild recruitment thing might work now, but what about when people are all level 50? They aren't going to want to join a guild on another server where they'd have to start from scratch.
How are we to plan world events without a set meeting place for the server? Bioware is encouraging the community to start their own server forums, which is stupid, but even that idea fails. I play on Port Nowhere, and there are already two unofficial Port Nowhere forums that have popped up.
This =/= Community