I'm only level 31 and I haven't run too many flashpoints, so take this advice with a few grains of salt.
From what I understand, willpower is purely a threat stat for us, so if you have trouble holding aggro, get more willpower, if not, then stack endurance.
But you also need armor, defense, shield, and absorption rating as well.
My instincts tell me that the non-endurance survivability stat priority should be Defense>Shield>absorption, but without hard numbers or formulas to see how those stats scale, you can't really tell for sure.