I think the OP really needs a reality check. Not defending EA but did you really think SW:TOR could have ever been EA's #1 priority with big franchises like FIFA, The Sims or Battlefield around? Face it, those games just bring much more money than this games does.
If you were in their places, you would've chose SWTOR to invest in over those games? I think NOT, or you're either very naive or you're lying to yourself.